
The usage of Website ranking tools to predict the outcome of an election. Called “Wolling” (pronounced Wohl-ing)
Despite its ‘flaws’ it is a very interesting look into the way people might vote in 2008.
Problems with Wolling (Wolling Flaws)
-Over represents the younger population.
-Describes World Ranks.
Alexa Rankings
3 Month Alexa Average [08/16/08]
JohnMcCain.com: 10,005 - USA RANK: 1,953
BarackObama.com: 1,449 - USA RANK: 522
Compete Rankings

Compete Ranks [08/16/08]
JohnMcCain.com: 1932
BarackObama.com: 760
Quantcast Traffic Comparison:

Nonquantified Ranks [08/16/08]
JohnMcCain.com: 1096
- 44% Female// 56% Male
- 25% 18-34// 30% 35-49// 31% 50+
- 88% Caucasian// 3% African American// 3% Asian// 4% Hispanic// 1% Other
- 71% No Children// 29% Children (in house age 3-17)
- 18% 0-30k// 27% 30k-60k// 28% 60k-100k// 27% 100k+ (annual income)
- 36% No College// 45% College// 19% Graduate School
BarackObama.com: 516
- 58% Female//42% Male
- 34% 18-34// 33% 35-45// 30% 50+
- 63% Caucasian// 28% African American// 3% Asian// 4% Hispanic// 2% Other
- 74% No Children// 26% Children (in house age 3-17)
- 18% 0-30k// 24% 30k-60k// 28% 60k-100k// 30% 100k+ (annual income)
- 29% No College// 46% College// 25% Graduate School
One interesting thing about Quantcast is that it offers “Demographics”
Though it is probably the least accurate of the three options since it is based on if the website embeds code linking back to Quantcast. If the person browsing the website has 3rd party cookies turned off (as many mac and pc users do) it skews the results making the numbers dramatically lower and less accurate.
McCain Visitors Tend to be: Johnmccain.com is a top 5,000 site that reaches over 1.4 million U.S. monthly people. The site appeals to a slightly male slanted, more educated following.The typical visitor reads gop.com.
Obama Visitors Tend to be: Barackobama.com is a top 1,000 site that reaches over 2.7 million U.S. monthly people. The site caters to a more African American, fairly wealthy, skewing older, more educated, somewhat female crowd.The typical visitor reads democrats.org and subscribes to New Yorker.

Heath Shaw and Alan Didak
Recent Comments